Propel
"Propel" is a brand by MARS Solutions group that aims to assist individuals in boosting their career growth after a hiatus or gap in their professional journey. The brand focuses on providing resources, training, and support to help candidates successfully reenter the workforce and accelerate their career progression.
Brand Essence
The essence of the "Propel" brand is empowerment, renewal, and upward mobility. It represents a fresh start, a chance to soar higher in one's career trajectory, and the confidence to bridge the gap in the resume.
Target Audience
The target audience includes individuals who have taken a break in their careers due to various reasons such as raising a family, pursuing further education, health-related reasons, etc. The brand seeks to appeal to professionals across various industries and levels of experience.
Logo Concepts
Symbolism of Uplift
The logo could incorporate a symbolic element like an abstract bird or a stylized arrow pointing upwards. This would represent progress, growth, and a renewed journey in the professional world.
Connecting Elements
Consider utilizing elements that symbolize connection, such as linking circles or interlocking shapes. This could signify the connection between the candidate's past experience and their future potential.
Dynamic Lines
Using dynamic and flowing lines can evoke a sense of movement and progression. This could be combined with imagery that represents both a journey and a resurgence.
Color Palette
The Client wanted to stay with the parent brand’s colors as it represents the unity and cooperation between all their brand offerings and brand values.
Midnight Indigo
#272459
Maroon
#AC272A
White
#FFFFFF
Desired Outcome
The desired outcome is a compelling, memorable, and meaningful logo that encapsulates the essence of the "Propel" brand. It should visually communicate the brand's mission of propelling careers forward after a gap, while instilling a sense of empowerment and aspiration.
Pr pel
Pr pel
Responsive Variations
Propel